U Roast 2

Your Home Coffee Roasting Guide – Because You Should Enjoy the Full Flavour of Freshly Roasted Coffee


Java became one of the world’s greatest coffee producers in the 1700s, after the Dutch began to cultivate the coffee plant on its island colony. Java’s best coffee today is grown on the far eastern end of the island, on five estates established by the Dutch government.

A coffee-producing region of Nicaragua.

Juan Valdez
A fictional farmer used in a highly successful “100 percent Colombian coffee” marketing campaign created by a New York-based advertising agency in 1960. Colombian coffee federation officials credit Valdez’s popularity for traders’ willingness to pay up to 11 cents more per pound for Colombian coffee than for beans from other countries.

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